1. Artist should be independent.

Artists play an extraordinary role in society. Fully committed to the era we live in, their insights move people—inspiring us, inciting new questions and provoking curiosity, excitement, and outrage.

When artists have creative freedom, they simultaneously shake up indifference and long-held certainties. They see the world differently, think from their heart – big, revolutionary, and visionary ideas. Strengthening the will and pushing people to act, creating significant cultural and political contributions.

We need to start talking about their impact that is under pressure more and more.

2. Original art create lasting experiences and connections.

As a source of shared knowledge and shared emotions, culture connects us. It opens doors and expands the mind. It gives meaning to everyday life and creates opportunities for those who want to put people at the heart of their professions and their cities. Together, art and culture show us what it means to be human.

3. People should pay for the craft of an artist

Artist are a dying breed, we need to treat them with respect. No more exploitation.

We see art for the craft that it is. It’s the artists labour and means to pay for life. They deserve fair prices for their work.

4. Having said that; great art doesn’t have to come at great cost.

It’s not easy to set a price for an artwork. Usually the price is based on the artist’s sales history. Beginning artists don’t have that kind of history, which makes it harder to indicate what price justifies the right price. That’s why we have a pannel of art collectors, art lovers and experienced artists who help determine the right prices.

And remember just because art is priced something at € 60,000,- instead of € 600,- does not make it “better”. 

Do you stand behind our beliefs?